If you have an announcement to make on social media, try not to leave it until the last minute. If possible schedule and post your content well before and in the 
build-up to the day of your message is set to go live on your social platforms.

Example being, if you have a product sale or open day, post it quite a few times before the day, keep it fresh and different on each post you make, the more eyes that see it, the better it will be for you. If it's two weeks from today, post something about it every day. 
Words by Ray Chuss
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